The Next Wave: Seth Godin
As a 2018 inductee to the Marketing Hall of Fame, author, speaker and tech founder Seth Godin knows a thing or two about the marketing landscape. In this episode, you’ll hear from Godin about marketing to the 'smallest viable audience' and what common mistakes marketers make – plus some surprising predictions for the future.
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimisation. His focus is to help Yext clients identify, value and structure their knowledge graphs to maximise their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, GeoMarketing, StreetFight and Search Engine Journal and he speaks frequently on data strategy, partnerships and the future influence of data.