Video

Your Website Is Pretty, But Is It Smart?

With more people shopping online than ever, your website needs to do more than just look good. In this Yext Talk, Alex Felsenstein, Creative Director at Yext, explains how designers can break the status quo by marrying form and function with a website experience that actually reflects what people do online everyday: search.

Your Website Is Pretty, But Is It Smart? A website redesign is a great way to elevate your brand, but fresh design with stale navigation means your website looks good… but isn't doing much to help the bottom line. With more people shopping online than ever – U.S. e-commerce sales jumped 37% in Q3 of 2020 – a pretty website just isn't enough. Designers can break the status quo by marrying form and function with a website experience that actually reflects what people do online everyday: search. In this Yext Talk, you'll discover:

  • Why your website is your most valuable asset

  • Why modern search is the next big thing in website redesign

  • How a great search experience will help you exceed your customers' expectations and keep them coming back for more

Alex Felsenstein
Creative Director