How to Prepare Your Business for Winter Storm Juno

In emergency situations like Winter Storm Juno, customers need information about businesses immediately so it’s more important than ever to ensure it’s updated. If your business is going to be affected by Winter Storm Juno, you should update your digital presence to share essential info with your local community. To prepare your business for winter storms you should:

1) Update store hours: Be sure to update customers if you are closing early or extending hours because they will be searching for it – especially on mobile. Even if your hours will not be changing, you should let your customers know that you will remain open for normal business hours.
2) Refresh product availability: Show your customers what is in stock, from generators, to batteries, to food products.
3) Change your Clickable Featured Messages: Share time-sensitive updates or deals in your listings.

Customers will be searching to see if your business is open, or if it has the product they need, so make sure you provide them with the necessary information to encourage them to visit your store and get prepared.

Yext Launches Instagram Monitoring

Mobile usage eclipsed desktop in 2014, and we’ve worked hard at Yext this year to help you adapt to this new normal and show up everywhere customers are searching.

We built and launched the world’s first global listings network, expanding the PowerListings Network to over 85 publishers worldwide, and our acquisition of InnerBalloons will anchor our international growth. We launched Pages to link your own website with your listings and social platforms, and created a Professional Services Group via our first acquisition to help make that process seamless. The additional $50M in growth financing we raised has supported these efforts, and we’re excited to keep innovating for you in the years to come.

To cap off all we’ve built in 2014, Yext today is launching the ability for you to monitor the
Instagram photos and videos that consumers post from your locations.

Location is built into the plumbing of many leading apps, and millions of consumers geotag their meaningful moments on Instagram every day. With today’s launch, you can now:

  • View all the public Instagram photos and videos that consumers tag at your locations
  • Filter by hashtag, user, content type, or location
  • Like customers’ public photos directly from the Yext platform

More than 70 million Instagram photos and videos are posted every day. Get in touch with us today to see how many are already tagged in your stores.

Yext Instagram Monitoring

Onward, and Happy Holidays from everyone at Yext!

Yext Accelerates European Expansion with First International Acquisition

Yext Acquires European Digital Presence Management Company, InnerBalloons, for $8 million

Yext, the world’s #1 presence management company, today announced that it has acquired InnerBalloons, a leading European presence management company. This acquisition anchors Yext’s European footprint following the company’s international expansion of its product offering in November with the launch of PowerListings Global.

Netherlands-based InnerBalloons provides presence management for 15,000 Dutch businesses, and the team’s extensive experience and deep market knowledge will help Yext bring its patented software to European businesses.

“Digital presence is a basic need for all 50 million business locations in the world” said Howard Lerman, Yext Co-Founder & CEO. “This acquisition accelerates our progress toward bringing our software to all the business locations across the globe and further cements our status as the #1 in presence management.”

InnerBalloons founder, Robin Allenson, will serve as Yext’s SVP of European Partnerships and will continue to expand the team in Holland, which will become the base of Yext’s European operations.

“The entire InnerBalloons team is excited to join Yext in its mission of perfect location information on every device in every hand,” said Allenson. “And we look forward to building on Yext’s significant investment in the European market.”

The announcement comes just weeks after Yext launched PowerListings Global, the world’s first global listings network. Yext will continue to build its exclusive network of global publishing partners along with native country networks in the UK, Germany and Turkey and partnerships to bring Yext products to all European businesses.

How to Target Local Customers with Facebook Webinar

Launched in October, Facebook’s new ads for local awareness give businesses a fundamentally new way to target nearby consumers, opening the door for brick and mortar businesses to tap Facebook’s massive user base. Historically, the majority of Facebook advertisements have driven direct online actions such as e-commerce, due to the difficulty associated with tracking ROI for offline actions.

The mission of these new ads aligns with what we do for our customers every day: drive local foot traffic. To help you leverage this new opportunity, we teamed up with Facebook to host a webinar with everything you need to know about ads for local awareness.

Check out the full recording below to see MK Raffaniello, a member of Facebook’s Small & Medium Business team and a local awareness expert, lead a live platform demo, walk through case studies, and answer audience questions throughout.

For additional info, be sure to download our whitepaper on the same topic, which is available along with all of our previous papers at

Expanding PowerListings Global

Yext expands PowerListings® Global with a new native country network in Turkey and leading German publisher

Yext® today announced that just weeks after launching the world’s first global listings network, it is expanding PowerListings® Global with introduction of a new native country network in Turkey with leading publisher, Yellow Medya, and the addition of the top site,, to the German network.

Yellow Medya  meinstadt

Using patented Listings Match™ technology and the comprehensive reach of the PowerListings Global Network, Yext customers can control their locations’ digital presences on more than 85 of the most popular and important publishers and 5 native country networks for unparalleled global scale and local context.

“Yext’s mission is perfect location information in every hand, on every device,” said Howard Lerman, Yext Co-founder and CEO, “and PowerListings Global is a giant leap forward for the world’s businesses toward that goal. We’re thrilled to be bringing even more of the essential publishers to business locations in Germany and Turkey today.”

With Yext’s leading presence management software, over 400,000 businesses around the world have made millions of real-time updates, complete with enhanced content and analytics available exclusively from Yext.

Yext for the Holidays Webinar & Guide

On average, 19.2% of a business’ annual sales come during the holidays, with certain verticals approaching 30%. That means it’s the most important time of year for businesses to optimize their presence everywhere consumers are searching.

You already know how Yext helps you connect with your customers every day, but our software can also help you during the critical holiday season.

Download the guide to review all the Yext features that you should be taking advantage of this season. Learn how to use Scheduled Content to schedule holiday hours, Featured Messages, social posts, and more in advance, so you can set your real-time messages ahead of time this holiday season.

Check out the full webinar below for a live step-by-step demo of how to configure your Yext account to get the most out of your holiday marketing.

Google My Business Locations Demystified Webinar with Andrew Shotland

Businesses know that appearing in Google search results is a key step in getting found by the consumers around them. However, getting your information correct on Google hasn’t always been a simple or painless task.

To help geomarketers understand this tool, we teamed up with local SEO expert Andrew Shotland of to write the report: Google My Business Locations Demystified.

Launched in June 2014, Google My Business Locations unifies Google Places listings and Google+ Local into a single dashboard. In the webinar Andrew walks through basics and best practices for using Google My Business Locations control how your business appears online and connect with the consumers around you.

Whether you are a major brand, small business, agency, or SEO professional, Andrew’s tips can help make a difference for you or your clients today. Don’t miss out, watch the recording of the webinar below and download the whitepaper at

Yext Hosts Geomarketing Panel

Yext hosted the first in a series of geomarketing panels at our New York office yesterday. Moderated by David Kaplan, Managing Editor of, the panel focused on why it’s essential for brands to embrace geomarketing as a core part of their online marketing strategy in order to strengthen the connection with customers at the local level. The panel also featured Andrew Shotland, Founder of Local SEO Guide, Barry Gee, Local Search Marketer at FedEx, and Chris Walsh, Search Marketing Director at Havas Media.

Geomarketing Panel Nov_5

The panel covered a wide range of topics, but one of the most significant ideas to come from the discussion was about the future of geomarketing technology. With wearables, for example, it’s not just as simple as getting your geodata correct and then pushing your message – you need to consider the context the device or technology offers and the utility it provides your customers before, during, and after a location visit.

Thanks to all those who attended – looking forward to more panels in 2015!

Yext Introduces PowerListings Global – The World’s First Global Listings Network

PowerListings Global Links the World with 38 Publishers Including Native Networks in Germany, the UK, and Canada.

Yext® today introduced PowerListings® Global, the world’s first global listings network. PowerListings Global expands Yext’s PowerListings Network to include 38 global publishers, with native country networks in Germany, the UK, and Canada.

Engineered with Yext’s patented Listings Match™ technology, PowerListings Global brings to the world the same turbo updates, rich content, direct integrations, and analytics that the PowerListings Network pioneered in the US. Now, geomarketers can control their digital presence on leading publishers in the US and abroad, linking the world to ensure their customers find the right info everywhere.

“Digital presence is a basic need for every business in the world,” said Howard Lerman, Yext Co-Founder and CEO. “With PowerListings Global, Yext gives geomarketers the power to control their digital presence in nearly every country, address format, and native language. Pioneering the world’s first global network accelerates Yext’s leadership in the fast-growing geomarketing software category.”

Yext lets marketers control and update their essential details on 85 total sites, maps, and apps globally, now including:

Global Network 

Global Network - blog

German Network

German Network

UK Network

UK Network

Canadian Network

Canada Network

PowerListings Global is currently available for American enterprises with international locations. With PowerListings Global, businesses can now ensure their digital dollars, Euros, and pounds drive customers into all their physical locations, while building an enhanced presence for their brand across a web that’s more worldwide than ever before.

Yext Named to Crain’s 2014 ‘Fast 50′ List

We’re proud to share that Yext has been awarded the #14 spot on Crain’s 2014 ‘Fast 50′ list, an annual list of the fastest-growing privately held and publicly traded companies in the New York area. Yext is featured among a number of great companies, including MongoDB and AppNexus.

Check out Yext’s profile on the Fast 50 list here.

Yext has experienced tremendous growth in 2014, with the implementation of the new Pages product in April and plans to launch internationally with publishers this year.

Looking forward to even more success and innovation to come!