Yext and Dex Media Sign Agreement to Expand Small Business Digital Marketing Offerings

Dex Media logoToday Yext and Dex Media announced the expansion of their partnership to help small and medium-sized businesses enhance their online presence. Partners since 2010, Yext and Dex Media have a strong relationship that has resulted in the creation of unique and effective products that help small businesses across the country improve their digital presence for their store locations and reach new customers.

“We are proud to expand our partnership with Yext,” said Gordon Henry, Chief Marketing Officer of Dex Media. “Together we create marketing solutions used by tens of thousands of businesses to enhance their Internet presence and get more customers. Yext custom designed key elements just for us, working concurrently with our expert knowledge of each small and mid-sized business to create improved features addressing the needs of clients.”

“Dex Media is one of our largest and most innovative partners,” said Howard Lerman, Yext Co-Founder & CEO. “They’ve accelerated their digital transformation with presence management, uniquely positioning them to bring the most effective SaaS marketing automation solutions to small businesses.”

For the full press release, click here.

Yext Named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing”

Gramercy Institute LogoWe’re excited to share that Yext has been named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing”! We are proud to partner with some of the world’s leading financial services brands that are leveraging our technology as a core part of their digital marketing strategy. Looking forward to continuing these partnerships in the future!

For more details, check out the full press release.

Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online

Our recently released whitepaper, “The Guide to Digital Presence Management,” explores the extreme fragmentation of today’s local search ecosystem, with business listing and mapping data scattered across a seemingly infinite number of digital sources. This causes major problems for both businesses, who are struggling to control all of this information, and the consumers searching for them, as they frequently encounter incorrect or outdated information online resulting in a negative customer experience.

To prove just how prevalent this issue really is, Yext conducted a survey of 100 digital marketing professionals aimed at evaluating their personal experiences encountering incorrect location information, as well as their own approach to managing their businesses’ digital presence strategy. The results clearly show that this fragmentation is a rampant issue that is deeply affecting the local search industry.

95% of respondents reported having found incorrect information about a business that they were searching for online, with 62% reporting that this had happened “many times.”

DPM Survey Results #1

Finding an effective solution to fixing missing, outdated, or incorrect information has been been incredibly challenging for marketers. Businesses often employ an array of disjointed solutions to try and achieve consistency, a strategy that presents obvious problems. Out of 100 survey respondents, a third reported using “4 or more” services to manage their local digital presence.

Compounding this challenge is the fact that most of the time marketers are managing the local digital presence for multiple locations. Solutions that are effective for a few locations quickly become unmanageable and impractical at scale, as the needs of a 3-location business are very different from one with 3000.  55% of respondents reported that they were managing the local digital presence for more than 5 locations, with 25% managing more than 20 locations.

DPM Survey Results #2

Yext’s survey results demonstrate just how frequently consumer searches are ending in incorrect or outdated information, and the (somewhat ironically) disjointed approach marketers are taking to try and achieve consistency. In order to stand a chance against this ever-increasing fragmentation of data, marketers need to take a unified approach to their digital presence management. A single, integrated platform with automation for key, repeatable functions minimizes human error and allows a marketer to be more nimble, more efficient, and more effective.

For more information and detailed survey results, download the full whitepaper here.

Yext Supports #STEMlikeagirl Event

The Academy for Software Engineering (AFSE) hosted an event this week called #STEMlikeagirl, designed to encourage young female students to consider careers in science, technology, engineering, and mathematics fields (aka STEM). Yext sponsored the event along with Github, izone, RPI, and the NYC Department of Education.

The AFSE is a New York City high school focused on preparing students with innovative software engineering and computer science skills, in addition to individualized support and guidance, to help students achieve successful careers and create the next generation of software.

STEM Like a Girl

The event began with a panel focused on career growth, featuring one of Yext’s own engineers discussing her academic path and experience working as a web developer at Yext, and then moved on to a demo of the Muse’s brain-sensing headband. Afterwards the girls in attendance got the chance to chat with the panelists to ask questions and discuss their own personal career goals.

Big group picture

At Yext, we’re always proud to support women pursuing careers in the STEM fields. AFSE will be holding the next event on May 9th for middle schoolers and their parents to learn more about careers in Tech. #STEMlikeagirl

Instagram Monitoring with Yext Webinar

More than 70 million Instagram photos and videos are posted every day. And according to the Pew Research Center’s Social Media Update 2014, more than half of internet-using young adults ages 18-29 (53%) now use the platform. But more impressive than the size of Instagram is how active it’s users are. Almost half (49%) of Instagram users are on the platform daily, with 32% who say they go on Instagram several times a day.

Among social networks, Instagram is the king of brand engagement. A recent Forrester study of 3 million user interactions with more than 2,500 brand posts on seven social networks, found that while 6 of 7 networks had an average engagement rate of less than 0.1%, top brands’ Instagram posts generated a per-follower engagement rate of 4.21%.

It is for these reasons that top brands have flocked to Instagram. According to Simply Measured, 86% of the top 100 brands in the world now have Instagram accounts. But even for the world’s most socially savvy brands, there hasn’t been a good way to monitor user-generated content being geotagged buy customers at their locations.

New for 2015, Yext Instagram Monitoring solves this problem. In addition to showing you the content tagged at your locations, it also helps you reach users who tag and generate content from your locations, creating opportunities to gain new, engaged followers.

Watch the full webinar below to see how you can use Yext to:

  • View public Instagram photos and videos that consumers tag at your locations
  • Filter by hashtag, user, content type, or location
  • Like and comment on customers’ public photos directly from the Yext platform
  • Share user-generated Instagram content on your connected social profiles and store pages

Get in touch with Yext today to see how many photos are already tagged in your stores!

Best Practices for Effective Digital Presence Management

Our recent whitepaper, “The Guide to Digital Presence Management,” explores the fragmentation of the local search market, the complex problems this creates for both business and consumers, and best practices for overcoming these challenges and ensuring an effective digital presence.

When considering best practices, there are four key areas that businesses need to address:

  • Listings Management
  • Store Pages/Store Locator Management
  • Local/Social Media Management
  • Reviews/Reputation Management

Currently the market for local Digital Presence Management (DPM) remains fragmented, with much of the spending going to outdated solutions such as custom in-house software and inefficient manual processes. But the most effective DPM solution is one that integrates all of the needs a local marketer may have and has the flexibility to be tailored to a particular business’ objectives and priorities.

Whatever strategy your business chooses, the core best practices for ensuring an effective digital presence revolve consistently around three key points of focus:

  1. Control
  2. Content
  3. Monitoring and Measurement

Control
The first key area, control, is the most important factor in laying a strong foundation for your business’ digital presence, and one of the most daunting as there are a seemingly infinite number of digital sources where business information exists. The proliferation of different sites and apps introduces feedback loops as search engines and listings sites scrape old data, amplifying and duplicating incorrect information. The only way for a business to fight back is to be proactive and take control of their information everywhere it exists online to eliminate the chance that a searching customer finds incorrect or outdated information.

Content
The second best practice is aimed at improving the consistency of content across the range of digital channels that consumers use to search for information. The negative effect incurred by inconsistent information is two-fold: consumers receiving different information across sources creates uncertainty that can result in poor customer experience or loss of business, while the performance with search-ranking algorithms also suffers as they give precedence to the most authoritative information, which is impacted by the number of places the same information appears online. And not only should content be consistent, but it should also be rich; more than ever mobile-empowered customers expect the digital information they receive to be highly localized and relevant, and businesses that fail to provide rich content are missing out on a huge opportunity to strengthen their brand voice and engage with customers at the local level.

Monitoring and Measurement
And finally, the third best practice that is crucial to building a strong digital presence involves ongoing monitoring and measurement. In this highly competitive local search ecosystem, businesses need to be constantly measuring their marketing efforts quantitatively to determine their true effectiveness and ensure they stay ahead of the competition. Additionally, through vigilant monitoring of online reviews, businesses gain access to a direct line of feedback that can be used as immediate and actionable customer intelligence that can aid the improvement of reputation and operations management.

With an ever-increasing number of sites, maps, and apps storing your businesses’ information, achieving a comprehensive and effective strategy for managing your digital presence can seem like a daunting and highly complicated task. But no matter how many locations your business has, the core of the strategy should always start with the same 3 key focal points: control, content, and monitoring and measurement.

For more detail on best practices for strengthening your digital presence, download our full whitepaper here.