Yext now supplies business listing data to Apple Maps.
The function of store locators hasn’t changed much since they first appeared on business websites almost 20 years ago. The primary goal is still to help customers find a nearby location of a business, but the technology has improved to deliver that information more quickly, painlessly, and accurately than ever before.
Store locators have evolved as the digital space around them has evolved with the rise of search engines and most recently in response to mobile. There are now more than 182 million smartphone owners in the U.S. alone. That’s 182 million potential customers on-the-go, searching for businesses around them. Store locators allow businesses to tap into this enormous, high-conversion mobile search market by providing authoritative location information directly to consumers.
Watch the webinar below to learn how you can employ best practices to fully optimize and utilize store locators, boost SEO, and engage directly with the consumer at a critical moment in the path to purchase.
Sears Hometown and Outlet Stores and Yext today announced that they have won a Customer Engagement Award from Retail TouchPoints for their innovative online reviews program. Retail TouchPoints’ award recognizes retailers who are leading the pack in implementing new and creative customer engagement strategies to deliver on the promise of customer-centricity.
The custom program integrates Yext’s online review monitoring technology with SHOS’ “Say Yes” initiative, created to do whatever it takes to fix customer problems and issues. This first-of-its-kind program allows SHOS to better track and respond to online reviews, which retailers often miss or ignore, to build stronger relationships with customers.
“Unlike most retailers who silo online reviews into a separate social category, we chose to make online reviews a key part of our customer service strategy,” notes David Buckley, CMO of Sears Hometown & Outlet Stores. “We are excited that the industry is recognizing our progressive approach to customer service, leveraging technology to improve engagement with customers at the local level.”
“At Yext we love working with innovative partners like SHOS who are committed to building long-term relationships” said Wendi Sturgis, Yext EVP Sales & Services. “The combination of our review monitoring technology with their ‘Say Yes’ initiative allows SHOS to do what matters most: create great experiences for customers.”
Read the full press release here.
1) Update store hours: Be sure to update customers if you are closing early or extending hours because they will be searching for it – especially on mobile. Even if your hours will not be changing, you should let your customers know that you will remain open for normal business hours.
2) Refresh product availability: Show your customers what is in stock, from generators, to batteries, to food products.
3) Change your Clickable Featured Messages: Share time-sensitive updates or deals in your listings.
Mobile usage eclipsed desktop in 2014, and we’ve worked hard at Yext this year to help you adapt to this new normal and show up everywhere customers are searching.
We built and launched the world’s first global listings network, expanding the PowerListings Network to over 85 publishers worldwide, and our acquisition of InnerBalloons will anchor our international growth. We launched Pages to link your own website with your listings and social platforms, and created a Professional Services Group via our first acquisition to help make that process seamless. The additional $50M in growth financing we raised has supported these efforts, and we’re excited to keep innovating for you in the years to come.
To cap off all we’ve built in 2014, Yext today is launching the ability for you to monitor the
Instagram photos and videos that consumers post from your locations.
Location is built into the plumbing of many leading apps, and millions of consumers geotag their meaningful moments on Instagram every day. With today’s launch, you can now:
- View all the public Instagram photos and videos that consumers tag at your locations
- Filter by hashtag, user, content type, or location
- Like customers’ public photos directly from the Yext platform
More than 70 million Instagram photos and videos are posted every day. Get in touch with us today to see how many are already tagged in your stores.
Onward, and Happy Holidays from everyone at Yext!
Yext Acquires European Digital Presence Management Company, InnerBalloons, for $8 million
Yext, the world’s #1 presence management company, today announced that it has acquired InnerBalloons, a leading European presence management company. This acquisition anchors Yext’s European footprint following the company’s international expansion of its product offering in November with the launch of PowerListings Global.
Netherlands-based InnerBalloons provides presence management for 15,000 Dutch businesses, and the team’s extensive experience and deep market knowledge will help Yext bring its patented software to European businesses.
“Digital presence is a basic need for all 50 million business locations in the world” said Howard Lerman, Yext Co-Founder & CEO. “This acquisition accelerates our progress toward bringing our software to all the business locations across the globe and further cements our status as the #1 in presence management.”
InnerBalloons founder, Robin Allenson, will serve as Yext’s SVP of European Partnerships and will continue to expand the team in Holland, which will become the base of Yext’s European operations.
“The entire InnerBalloons team is excited to join Yext in its mission of perfect location information on every device in every hand,” said Allenson. “And we look forward to building on Yext’s significant investment in the European market.”
The announcement comes just weeks after Yext launched PowerListings Global, the world’s first global listings network. Yext will continue to build its exclusive network of global publishing partners along with native country networks in the UK, Germany and Turkey and partnerships to bring Yext products to all European businesses.
Launched in October, Facebook’s new ads for local awareness give businesses a fundamentally new way to target nearby consumers, opening the door for brick and mortar businesses to tap Facebook’s massive user base. Historically, the majority of Facebook advertisements have driven direct online actions such as e-commerce, due to the difficulty associated with tracking ROI for offline actions.
The mission of these new ads aligns with what we do for our customers every day: drive local foot traffic. To help you leverage this new opportunity, we teamed up with Facebook to host a webinar with everything you need to know about ads for local awareness.
Check out the full recording below to see MK Raffaniello, a member of Facebook’s Small & Medium Business team and a local awareness expert, lead a live platform demo, walk through case studies, and answer audience questions throughout.
For additional info, be sure to download our whitepaper on the same topic, which is available along with all of our previous papers at Yext.com/resources.
Yext expands PowerListings® Global with a new native country network in Turkey and leading German publisher
Yext® today announced that just weeks after launching the world’s first global listings network, it is expanding PowerListings® Global with introduction of a new native country network in Turkey with leading publisher, Yellow Medya, and the addition of the top site, Meinestadt.de, to the German network.
Using patented Listings Match™ technology and the comprehensive reach of the PowerListings Global Network, Yext customers can control their locations’ digital presences on more than 85 of the most popular and important publishers and 5 native country networks for unparalleled global scale and local context.
“Yext’s mission is perfect location information in every hand, on every device,” said Howard Lerman, Yext Co-founder and CEO, “and PowerListings Global is a giant leap forward for the world’s businesses toward that goal. We’re thrilled to be bringing even more of the essential publishers to business locations in Germany and Turkey today.”
With Yext’s leading presence management software, over 400,000 businesses around the world have made millions of real-time updates, complete with enhanced content and analytics available exclusively from Yext.
On average, 19.2% of a business’ annual sales come during the holidays, with certain verticals approaching 30%. That means it’s the most important time of year for businesses to optimize their presence everywhere consumers are searching.
You already know how Yext helps you connect with your customers every day, but our software can also help you during the critical holiday season.
Download the guide to review all the Yext features that you should be taking advantage of this season. Learn how to use Scheduled Content to schedule holiday hours, Featured Messages, social posts, and more in advance, so you can set your real-time messages ahead of time this holiday season.
Check out the full webinar below for a live step-by-step demo of how to configure your Yext account to get the most out of your holiday marketing.
Businesses know that appearing in Google search results is a key step in getting found by the consumers around them. However, getting your information correct on Google hasn’t always been a simple or painless task.
To help geomarketers understand this tool, we teamed up with local SEO expert Andrew Shotland of LocalSEOGuide.com to write the report: Google My Business Locations Demystified.
Launched in June 2014, Google My Business Locations unifies Google Places listings and Google+ Local into a single dashboard. In the webinar Andrew walks through basics and best practices for using Google My Business Locations control how your business appears online and connect with the consumers around you.
Whether you are a major brand, small business, agency, or SEO professional, Andrew’s tips can help make a difference for you or your clients today. Don’t miss out, watch the recording of the webinar below and download the whitepaper at yext.com/resources.