Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More
Blog

May 4th, 2016

Wendi Sturgis Named Chair of Georgia Tech’s Advisory Board

We’re proud to share today that Wendi Sturgis, Yext’s Chief Customer Officer, has been named Chair of the Georgia Tech Advisory Board (GTAB). A Georgia Tech graduate with a B.S. degree in Industrial Management, Wendi is passionate about strengthening the school’s engineering program and supporting younger generations, particularly women, in pursuing careers in tech.

April 28th, 2016

Introducing Publisher Suggestions

We’re always looking for ways to help you improve the information and content that appears online about your locations – from correcting inaccuracies in your data, which confuse customers, to powering real-time updates for enhanced content like photos and special offers. Today, we’re introducing a new way to optimize your location data with Publisher Suggestions.

April 21st, 2016

Google’s Removal of Right Rail Ads: Navigating an Organic Ship in a Sea of Paid Advertising

“Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel.”

iProspect’s Head of Owned Media, Steve Beatty, gives his perspective on how Google’s removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.

April 13th, 2016

Jay Baer Webinar Video & Recap: How to “Hug Your Haters” to Make A Positive Impact

Last week, Yext’s CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile’s disruption of the customer service industry. In today’s digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can “hug their haters” to actually improve customer loyalty and increase business performance.

April 7th, 2016

Improving Your Business’ Local Ranking on Google

As a result of Google removing ads from the “right rail,” we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, “Improving your local ranking on Google.” Find out what 5 steps businesses need to take to ensure a high ranking in Google’s local search results.

April 1st, 2016

Learn How to “Hug Your Haters” in New Webinar Featuring Marketing Expert Jay Baer

In today’s digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can’t control what people say about you, but you can control how you react. Join Yext’s new webinar to hear marketing expert Jay Baer and Yext CMO Jeff Rohrs discussing how to handle unhappy customers and best practices for online reputation management.