With Yext's direct integration with GBP, managing your data in Yext ensures that Google Business Profiles and Google Bard have the most current and comprehensive information about your listings, giving you the power to control the business information available to Google's AI assistant.
2. Ensure your data is consistent across all digital platforms. Google Bard taps into a wealth of data sources (not just Google Business Profile) to provide users with up-to-date and accurate local business information. Managing your listings on all sites can help ensure that generative AI models only present the most accurate and up-to-date information about your business.
Yext's Publisher Network consists of more than 110 direct API integrations, significantly more than any other listings vendor. This gives businesses the power to truly control their listings across the largest network of third-party publishers.
3. Refresh your listings consistently. Which article would you have more confidence in: an article that was written in 2015 or one that was written in 2023? You'd likely pick the article that was written in 2023 because it's more up-to-date, and, therefore, more trustworthy. Well, search engines and AI models work the same way. They have more trust in data that's recent.
Because of this, we recommend refreshing your data regularly. This could include updating your hours for holidays, adding new photos, posting announcements or special offers to your Google Business Profile page, and acting on suggestions that consumers make to your business.
4. Complete your listings profile as much as possible. The more an AI model knows about your business, the more questions they can confidently answer. According to Google, profile completeness is one of the most important strategies that you can implement to help your business rank higher in search results. That's why it's important to fill out as much information as you can — even attributes that you might not consider to be "relevant." These can include accepted payment methods, if your business is women-led, LGBTQ-friendly, and much more.
Yext makes it easy to complete your listings profile by providing you with all the attributes that are available (depending on your type of business). This includes vertical-specific fields if your business aligns with any of the following industries: food, hospitality, financial services, retail, healthcare, and public sector.
As AI continues to evolve, the way consumers interact with and access information online is poised for transformation, requiring your digital experiences to be more seamless and intuitive. As an industry leader, Yext is committed to staying up to date with the latest trends in AI and distilling their impact on businesses and the implications for digital marketers.
Interested in using Yext to manage your listings? Learn more or request a demo here.