When discussing the world's economy, it's often said that "If the U.S. sneezes, the whole world catches a cold."
That quote came to mind as I reflected on what Google's removal of right rail, paid search ads on desktops means to digital marketers as a whole. On one hand, it is the business decision of a single company. On the other, however, it is a change that impacts millions of advertisers, agencies, experts, and SEOs alike.
Indeed, it could be said that when Google sneezes, the whole of digital marketing gets a fever. This time out, it's a fever to determine what the loss of right rail paid ads means to advertisers—especially those focused on turning local searches into immediate business.
To answer that very question, we have assembled a stellar group of experts from across the local search landscape and have compiled their insights into our new whitepaper, available for download today. We'll also be spotlighting some of the contributions on the blog over the next couple of weeks.
Our contributors include:
Steve Beatty, iProspect
Adam Edwards, Reprise Media
Erin Everhart, The Home Depot
Damon Gochneaur, Aspiro Agency
Beth Kahlich, Search Engine Academy Texas
Casey Meraz, Juris Digital
Lenny Pham, Yext
Laura Rich, Street Fight
Andrew Shotland, Local SEO Guide
Christian Ward, Yext
We hope their insights prove beneficial, reduce any residual "Google fever," and ultimately, help drive more consumers to the front door of all your locations.
Jeffrey K. Rohrs
Chief Marketing Officer, Yext