In order for intelligent services like Google, Bing, and Yahoo to see your clients as authoritative sources, their information needs to be accurate, consistent, and optimized with the latest Schema markups. Yext has created Knowledge Tags – Schema markup powered by a high availability API that make pages more discoverable in search – used to help your clients' websites speak the language of machines.
During Yext's recent webinar, *The Service Upgrade Your Agency Needs in 2018: How to Grow Your Business with Knowledge Tags,*Yext's own Duane Forrester (VP of Industry Insights), Nick Oropall, (Product Marketing Manager), and Jonathan Cherins, (EVP of Partnerships), discussed the benefits of this easy-to-implement solution that solves the problem of discoverability.
Forrester began by explaining what schema.org is, why it's important, and the benefits it provides to businesses. The revolution of intelligent services is providing distinct experiences for your customers to distinguish themselves in the digital landscape, especially within search results. By improving discoverability, your clients will create seamless customer experiences, which can help lead to increased revenue.
Oropall walked through the three key features of Knowledge Tags – Schema Markup, Knowledge Sync, and Analytics – and discussed the benefits.
- Schema Markup: Get schema on your page with one line of java script that automatically updates to the latest version.
- Knowledge Sync: Take data from the Yext Knowledge Manager and sync it with schema and content that's on page.
- Analytics: Have a full view of your clients' web experience in the Yext Knowledge Manager
To demonstrate these features, Oropall walked viewers through the schema of a coffee shop's webpage, a restaurant's webpage, and a physician's page. Using Google Structured Data Testing Tool (a tool available to anyone) Oropall showed how you can view the actual HTML and the structured data that Google collects from your clients' web pages.
To help businesses take advantage of these opportunities, agencies should consider packaging Knowledge Tags into their existing offerings. Cherins provided advice for agencies to seamlessly integrate Knowledge Tags into their existing offerings – through Yext, website development, SEO, and content packages.
If you're interested in learning more about Knowledge Tags, check out a recording of the webinar.