With the COVID vaccine rollout underway, there's much more optimism in 2021. But while there's a lot of talk of a "return to normal," life post-corona will be anything but business as usual. Even once retailers and restaurants reopen around the world, the shifts in digital consumer behavior we saw over the past year are here to stay. The global pandemic accelerated digital transformation to unprecedented levels, so gone are the days of being digital first as a marker of innovation. In fact, these days, that means you're likely just surviving. To ensure you are actually thriving in 2021 — and beyond — businesses must be "digital best."
And we have the data to prove it.
Instead of our traditional "year in review" report (and let's be honest, does anyone want more recapping of 2020?), we chose to analyze the most important trends we saw through the past year with an eye toward what they mean for businesses in the year ahead.
Our first insight? Digital "nimbleness" — that is, the speed and ease with which businesses can make shifts and updates to their online information — will continue to be a major key to business success.