The healthcare industry today is facing off against new challenges. The impact of the pandemic lingers on, and the industry is still struggling with a shortage of staff and medical personnel. Additionally, organizations are now dealing with:
shrinking budgets due to economic uncertainty
consumerism driving high standards for online experiences
declining insurance reimbursement payments
and increasing costs of providing care
As a result, healthcare organizations are trying to use technology to do more with less. But this is no small feat – especially because the decision on what technology to invest in is nearly entirely left to IT departments. This leaves healthcare marketers' hands tied: no organization will invest in software and technology that serves patient- and consumer-facing purposes without IT's approval and prioritization.
Traditional, monolithic CMSs are holding healthcare marketers back. They're doing less marketing because these legacy systems require more work to manage. But before you can give them the tools they need by way of a CMS, you'll have to make a strong argument for this investment to your IT department.
Here's how healthcare marketers can choose a CMS that meets their needs and their patients' demands for better experiences — and win IT's approval.