3 Ways Your Brand Can Build Trust Online
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
Oct 1, 2020
Brand
Oct 1, 2020
Want a chatbot on your site? Here are 3 things you need to do
The bots have arrived, and it looks like they may be here to stay. Chatbots started popping up on websites around 2016 as a way […]
Aug 19, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
Jul 27, 2020
4 Ways Consumer Spending Changes During a Recession
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
Trying To Buy Back Control: How Unstable Times Impact Consumer Choices
When a late-night TV host made a joke based on a news article about an upcoming (and as it turned out nonexistent) toilet paper shortage, […]
May 14, 2020
Misinformation Is A Brand Problem. Here’s How Brands Can Address It
Consumers today conduct more research and have access to more information about businesses than ever before. The problem for marketers? Too much of the information […]
Oct 22, 2019
When Crowdsourced Answers Work Best — And When They Don’t
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
How to Respond to Positive and Negative Reviews on Google, Yelp, TripAdvisor, and More
Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key element of the […]
Apr 4, 2019
How Responding To Online Reviews Affects Your Business Reputation
It’s easy to see why building a strategy for reputation management matters: Your brand’s online reputation directly influences whether customers choose to do business with […]
Mar 21, 2019
What Traditional Retailers Can Learn From Digitally Native Brands Moving To Brick-And-Mortar
The brick-and-mortar success of digitally native vertical brands has effectively challenged the narrative that e-commerce alone is the best way to succeed in the age […]
Jan 31, 2019