According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
Jul 27, 2020
It doesn’t take a surfeit of smarts to recognize that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
Jun 9, 2020
When a late-night TV host made a joke based on a news article about an upcoming (and as it turned out nonexistent) toilet paper shortage, […]
May 14, 2020
Consumers today conduct more research and have access to more information about businesses than ever before. The problem for marketers? Too much of the information […]
Oct 22, 2019
Amazon’s new program, Alexa Answers, will now provide crowdsourced answers to questions Alexa is unable to answer — a move aimed at expanding the intelligent […]
Sep 16, 2019
Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key element of the […]
Apr 4, 2019
It’s easy to see why building a strategy for reputation management matters: Your brand’s online reputation directly influences whether customers choose to do business with […]
Mar 21, 2019
The brick-and-mortar success of digitally native vertical brands has effectively challenged the narrative that e-commerce alone is the best way to succeed in the age […]
Jan 31, 2019
In the early era of online shopping, retailers kept their online and offline channels separate, seeing these consumer behaviors as distinct. Today, we know that […]
Jan 30, 2019
Pursuing a rebrand or brand refresh is arguably the biggest decision you can make regarding the identity of your business. But while most marketers are […]
May 31, 2018
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