Yext announced the findings of the September 2015 commissioned study, The Total Economic Impact Of Yext Location Data Management, conducted by Forrester Consulting on behalf of Yext. The study examines the potential return on investment (ROI) enterprises may realize by deploying Yext to streamline their location management initiatives.
Yext recently conducted a three-month study of 31,000 businesses using PowerListing Analytics to measure how the completeness of a listing affected impressions, listing views, special offer clicks, and Yelp page views. The results were definitive and showed significant variation when broken down by vertical.
Having incorrect information on online listings is bad for any business, but it's particularly damaging for brands in the food services industry. A recent Yext survey found how customers respond to incorrect information and how that can affect your business in the long run.
Yext conducted an online survey of 103 consumers to gauge how they make decisions about where to go to eat, and what that means for restaurants trying to get found online.
Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.