Losing the SEO game for your brand’s own facts? Here’s what to do.
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
Jul 23, 2020
SEO
Jul 23, 2020
Consumer Questions Convert to Clicks Twice as Often They Used To — Here’s Why
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
Jun 26, 2020
How to Supercharge Your CMS Investment With Intent Marketing
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
Feb 3, 2020
How Marketers Can Leverage Search Queries to Unlock Customer Insights
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw especially swift progress, spurred on by the introduction and adoption of […]
Jan 24, 2020
4 Key Tactics for Search Marketers in 2020
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Dec 23, 2019
3 Key Strategies for Managing Your Franchisees’ Search Performance: Insights from ONWARD19
Your business can’t win customers if you don’t show up in search results when people perform searches with intent that aligns to your products or […]
Nov 20, 2019
Why Your Search Experience Needs to Deliver Answers
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Why Your Organization Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
