The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
Feb 3, 2020
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw especially swift progress, spurred on by the introduction and adoption of […]
Jan 24, 2020
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Dec 23, 2019
Your business can’t win customers if you don’t show up in search results when people perform searches with intent that aligns to your products or […]
Nov 20, 2019
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
According to Mary Meeker’s Internet Trends 2019 report, 88% of U.S. consumers use a second digital device while watching TV. They’re searching for content related […]
Jun 19, 2019
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