
You Asked, Yext Answers: How Does Search Impact My Marketing Beyond SEO?
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very […]
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very […]
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw especially swift progress, spurred on by the introduction and adoption of […]
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Your business can’t win customers if you don’t show up in search results when people perform searches with intent that aligns to your products or […]
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]