Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very […]
Nov 6, 2020
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
Jul 23, 2020
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
Jun 26, 2020
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
Feb 3, 2020
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw especially swift progress, spurred on by the introduction and adoption of […]
Jan 24, 2020
Search drives an estimated 62% of web engagement. But experiences are changing rapidly, and marketers who rely on old tactics for measuring SEO success are […]
Dec 23, 2019
Your business can’t win customers if you don’t show up in search results when people perform searches with intent that aligns to your products or […]
Nov 20, 2019
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019