Why Your Website Needs to Be an Answers Engine
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Sep 9, 2019
SEO
Sep 9, 2019
What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Aug 6, 2019
Why Your Organization Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Aug 1, 2019
Search Engines Don’t Just Support AI-Powered Services, They Are AI-Powered Services
Investing in an AI strategy is top of mind for many brands, and it’s good that people across from industries and consumer segments are paying […]
Jul 24, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
Jul 22, 2019
Key Highlights for Marketers From the 2019 Internet Trends Report
According to Mary Meeker’s Internet Trends 2019 report, 88% of U.S. consumers use a second digital device while watching TV. They’re searching for content related […]
Jun 19, 2019
What Digital Marketers Need to Know About No-Click Searches
If you follow search trends as closely as we do, you’ve probably seen a bit of hand-wringing from marketers and SEOs over no-click searches. No-click […]
Jun 12, 2019
What Happens When Google’s Knowledge Panel Gets It Wrong?
People turn to Google more than 5 billion times per day to get answers*, and they expect those answers to be correct. Google is, after […]
Jun 7, 2019
What Are High-Intent Keywords?
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
Jun 4, 2019
What Reputation Management Really Means — And Why It Matters For Your Business
Reputation management is the process of overseeing every factor that influences public perception of your business. It’s exactly what it sounds like — managing your […]
Mar 14, 2019
