Advantage Dental Oral Health Centers isn't your standard chain of dental practices — it's an organization that holds its mission-based focus of serving low income patients at the forefront of all it does. Advantage is a system of 85 practices — in six states in different regions of the country that operate under different brands — which focuses on serving Medicaid patients, particularly in underserved populations or rural areas where getting access to full service dental care remains a challenge.
"Our mission is, 'to improve the overall health of all,'" says Fred Menko, Vice President of Marketing at Advantage Dental. "And we live out that mission all the time. Since we're working at home right now, we're putting together hygiene kits with a toothbrush, floss, and some instructions on how to take care of your teeth — just like what you'd get when you go to the dentist — and we're delivering them. I have a box of hygiene kits here at home, and at some point I'm going to go out and deliver them to a local mission. Healthcare is always a good thing to provide, but we do it for people who really, really need it. That makes it even more rewarding."
Whether patients have a sore tooth, are managing diabetes, or are planning for their child's first cleaning, they typically start with a Google search — usually performing unbranded searches for Medicaid dentists, or asking branded questions about Advantage Dental practices near them. But maintaining accurate information online for every practice wasn't easy, especially since many are located in rural areas that are particularly vulnerable to bad weather and natural disasters.