Borrego Health is one of the fastest growing non-profit Federally Qualified Health Centers (FQHC) in California, serving all populations regardless of ability to pay. "We are a medical home," says Vitor Coral, Director of Marketing and Employee Engagement. "Once you become our patient, we can take care of you from your birth to when you are 100. We're a comprehensive, across-the-board healthcare organization. And as an FQHC, part of our mission is that we don't refuse service to anyone. So as long as you look for Borrego Health, we will take care of you — regardless of insurance status.
With millions of Americans having recently lost their health insurance because of pandemic-induced layoffs, the health system's insurance-agnostic care policy has made Borrego Health even more essential than ever.
Vitor's team first began working with Yext in September of 2018, using Yext Listings to update and maintain the information about its clinics and providers across the many digital services patients use to ask questions and seek care. In its first year with Yext, the health system saw a 108% increase in listing impressions and a 69% increase in listing clicks compared to the year prior.
When the pandemic struck, Borrego Health was already set up to publish updates as quickly as they came, and to alert its community about events where testing would be offered. "We frequently bring our mobile units to events," says Vitor. "We offer flu vaccinations, dental services for children, or HIV testing. Recently, we held a three-day pop-up event in Borrego Springs for COVID testing. It was a drive-thru event, and if you wanted to get screened, whether you presented symptoms or not, you could. In three days, we tested almost 200 people. And it was only in the mornings because it gets too hot in the desert. So from 7am to 11am, we got to see that many people."