During the COVID-19 coronavirus outbreak, everything changed — "maybe consider wearing a mask" — and then it changed again — "don't wear a mask if you're not a healthcare worker." And then it changed again: "masks are required." For the healthcare industry in particular, the constant changes to policy and procedure put an additional strain on health systems that were already overwhelmed by the rapid measures of preparation needed to ensure safe treatment of a wave of highly contagious patients.
Multiply all this by more than 600 centers — including a variety of facilities, community hospitals, walk-in clinics, and health ministries — and CHRISTUS Health had its work cut out for it.
"We are a not for profit Catholic, faith-based healthcare system that serves a broad region," explains Jenny Walker, Director of Digital Engagement. "We're in Louisiana, Texas, and New Mexico. We also have an international presence with ministries in Chile, Colombia, and Mexico."
Walker's team knew they would need a way to get information about each individual center to the patients who would be impacted, as those details evolved in real time. The team was already using the Yext platform to manage much of CHRISTUS Health's brand information, and as luck would have it, they had just recently onboarded all of the health system's new facilities and providers when the public health crisis struck.