Takaaki Hasegawa, Head of Sales Strategy, e-commerce at FANCL, realized that as the amount of content on FANCL's website increased, the users' website search experience was declining.
FANCL's website sells products through e-commerce, but it also provides a variety of resources for users. Information such as product manuals, instructions on how to use the products, feedback from employees who use the products themselves, and information on more than 170 stores is also hosted on the website. FANCL needed a solution that would help deliver the right website content to customers at moments of high intent.
However, Hasegawa found that most site search solutions he tried simply returned the URL of the page where the keyword was found – meaning that it did not capture the user's intent behind the search keyword.
Hasegawa knew that smaller companies and startups use innovative technology to offer a great user experience, even without the resources of larger companies. He also knew that FANCL needed a significantly better user experience on its website to stay ahead of the competition. This is where he came in contact with Yext.