Northern Virginia Doctors of Optometry (NVDO) has enjoyed a long-standing relationship with its local patients. A trusted presence in the Northern Virginia area since 1975, the organization has had many patients return for optometry care over the course of years — even decades. But with more than 80% of consumers today using search engines to find local products and services — and patients relying on online reviews as much or more than personal recommendations — NVDO recognized the importance of optimizing its online presence and delivering answers in local search.
To do this, NVDO sought a solution that would help it streamline the important information about its locations, respond to reviews across sites, and improve search performance in order to increase patient engagement and visits.
"A lot of our patients have been coming for years, and that's because the practice has been established for years," says Bianca Surita, office manager at the NVDO Crystal City location. "But we recognized the need to evolve with the market around us. More and more people are finding us online. We realized that we needed to do a better job reaching them — in search, and with a positive online presence through reviews — if we wanted to stay in the game."