Yext for Other Solutions Case Study
School of Rock Partners With Yext to Engage Local Customers and Increase Search Visibility
School of Rock uses Yext to manage the public facts about its brand. Yext enables brands like School of Rock to update and maintain important details across their websites, mobile apps, internal systems, and the entire Publisher Network — more than 150 maps, apps, search engines, GPS systems, and social networks including Google, Apple, Facebook, Bing, and Yahoo.
"A brand's discoverability in local search has a huge impact on its SEO rankings, and therefore, its visibility," notes Homan. For a music-education company that offers students the rare and exciting opportunity to perform live at authentic venues, achieving high visibility in both branded and unbranded local searches is imperative to ensuring its unique offering stands out and attracts new customers.
Maintaining correct brand and listing information is necessary to ensure every franchise business can easily be found by search engines and customers. Yext makes it very easy for our operator franchisees to be recognized in that space.
Homan has embedded Yext into School of Rock's marketing approach not just at the corporate level but also at the local franchisee level. School of Rock prides itself on an ethos of local franchisee empowerment, granting each franchise business a significant amount of control over the management and success of its individual school location. Yext allows for flexibility and deep customization of access controls. "We empower every single franchisee with a login and then training on Yext," says Homan.
Significant increases in online engagement and inbound leads are among the impressive results Homan and her team have seen since launching with Yext. "When you think of our year over year growth, which is ~20%, and there is a 30% growth of internet-related leads to School of Rock since using the platform, the power of Yext is clear," says Homan. "That sort of company growth and that amount of increased leads is driven by a great, creative, and superior platform. We are seeing substantial impact on the bottom line since making Yext part of our systematic approach to being visible and present online, and then taking that visibility to the next level to enhance our local engagement and grow our business." Homan sums up, "Yext provides the proper infrastructure for us to be visible — and for leads to flow through our system."