In working with Yext, SFR saw store locator traffic jump 57% in the month following the implementation and 40% in the next 3 months. The brand has also seen 20% growth on Google My Business, with 4 million impressions per month. Streamlining its brand information to deliver answers everywhere customers search has also made a direct impact on in-store traffic: SFR saw 5% more traffic in its stores in the first 3 months working with Yext.
After more than a year, SFR has seen a 32% increase in click through rates to its stores, a 16% increase in "get directions" clicks, and a 42% increase in calls.
These benefits demonstrate the importance for brands to have a vision and a global strategy for managing their brand information and meeting customers everywhere they search.
"The global management of our digital information for all of our stores has acted as a catalyst for growth. The results are there to prove it," Rogister says. "Yext is a reliable partner who has been able to support us effectively. What we could barely have done in two years alone has been accomplished all in one go with Yext. We saved a lot of time — not only on implementation, but also on day-to-day execution. It is thanks to Yext that we are more effective today. "