What you'll learn:
Search is exciting again thanks to vendors who innovate with AI, create use-case-focused solutions (e.g., digital commerce), and offer interaction methods beyond just textbox queries.
Forrester defines this category as "Cognitive Search," and argues that businesses need to take note if they wish to maintain relevancy in an ever-changing competitive landscape. Technology and digital commerce leaders looking to boost search capabilities can expect cognitive search to:
- Boost the enterprise's IQ. With the right information, workers are more productive, make fewer mistakes and better decisions, and adapt faster to new roles. For instance, companies can derive deeper customer insights from customer search queries to better empower customer service, sales, and marketing activities.
- Optimize digital shopping experiences. Maximizing engagement and conversion of both organic and paid traffic is the ultimate goal of every commerce site. Cognitive search can boost findability and conversion as well as personalize via channels to help drive revenue dollars and customer satisfaction.
- Make information personal. Cognitive search employs AI technologies to understand and organize information as well as leverage user profiles, context, and history to better determine a user's query and/or question. The result? More personalized and tailored results and answers for the user.
To realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. This report should be used to understand the value that can be expected from a cognitive search provider. To learn more about Yext and what sets us apart, contact us or request a demo today.