How to Optimize Your Content Management System for the Consumer Search Experience

The customer journey now begins with a search.

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What's inside:

With the rise of voice search, the Internet of Things, and the continued evolution of search experiences like Google, Pinterest, Bing, Yelp, and others, the digital channel landscape is growing increasingly complex. To reach consumers in their moments of intent and drive engagement and conversion, organizations must pair exemplary CMS tools with structured data management and a customer-first mindset.

In this whitepaper, you'll discover:

  • The new realities facing digital marketers today

  • How the technology of tomorrow will cause even more fragmentation in the customer journey

  • Three ways to help your CMS-built content stand out in search results