Marketing technology accounts for 26% of total marketing budget for most companies. It's a serious investment. And yet, so often, solutions in companies' martech stacks stick around without being regularly re-evaluated to ensure they're still performing in line with the most current marketing goals and priorities.
So how do you clean house and determine what is — and isn't — performing in the ways that actually matter to your brand? We'll show you.
In this whitepaper, you'll discover:
How to determine the utility of each solution in your martech stack, from the perspective of driving efficiency and ROI
Questions to ask yourself when defining your own marketing goals
How to make sure your martech stack is ready to take on today's realities