Marketing technology accounts for 26% of total marketing budget for most companies. It's a serious investment. And yet, so often, solutions in companies' martech stacks stick around without being regularly re-evaluated to ensure they're still performing in line with the most current marketing goals and priorities.
So how do you clean house and determine what is — and isn't — performing in the ways that actually matter to your brand? We'll show you.
In this whitepaper, you'll discover:
- How to determine the utility of each solution in your martech stack, from the perspective of driving efficiency and ROI
- Questions to ask yourself when defining your own marketing goals
- How to make sure your martech stack is ready to take on today's realities