The patient journey starts with a question — about a symptom, a diagnosis, a doctor — and this search for answers usually follows a back and forth between Google and other healthcare websites. Health systems that structure their data and anticipate patient questions are the ones optimally set up to provide patients with the best answers, and ultimately, to improve patient acquisition.
In this webinar, you'll discover:
- What the new patient journey is like, and which questions people are asking to find healthcare today
- What information patients are looking for on healthcare websites, and where reviews play the biggest role
- Tips to manage reviews so you optimize how you fare during patient searches