The patient search journey is no longer linear. There are more commercially insured patients online than ever, and they are becoming more discriminating about how they find healthcare, who they choose to provide their care, and where they will seek their care. Now patients are online asking questions — and they expect answers.
In this webinar, you'll discover:
- How patient acquisition is evolving and becoming increasingly challenging
- How to position your organization as an Answers Engine
- Four steps to provide the right answers anywhere and everywhere a patient or consumer is searching for healthcare information