Before the internet, customers began their journey at the door of a brick-and-mortar store. Now, in the digital age, the customer journey follows a non-linear path — and starts with a single search.
Today's most successful brands are able to meet their customers' intent organically, in turn making the search experience increasingly foundational to the customer experience. Beyond this digital transformation, brands must also adapt to changes in customer behavior resulting from technological advances across the virtual landscape.
In this webinar, you'll discover:
- How the new digital age and virtual landscape has altered the customer journey, and will impact customer habits beyond quarantine
- How brands in retail, healthcare, and financial services are adjusting their approach and meeting more customers at the moment of intent with succinct brand information
- Learn what search tools are helping with conversion and ROI, ultimately proving the highest value in digital marketing