When it comes to answering the complex questions your customers are asking, it's critical to build a strong foundation. That foundation comes from two components:
A knowledge graph built with real world entities and their relationships
The most robust, accurate, and up-to-date data possible
Filling your knowledge graph with the right data in the right structure will help to drive engagement and answer the questions customers ask about your brand. Join Inwoo Song, Director of Growth Marketing at Workato, and Nick Oropall, Sr. Manager, Platform Product Marketing at Yext, as they take you through how you can effectively take on these two components.
In this webinar, you'll discover:
Why a knowledge graph is critical to answering natural language questions
What types of data you should bring into your knowledge graph
How to increase organizational efficiencies
A live Q&A session with the experts
