Transforming Your Tech Stack With Yext and Workato


When it comes to answering the complex questions your customers are asking, it's critical to build a strong foundation. That foundation comes from two components:

  • A knowledge graph built with real world entities and their relationships
  • The most robust, accurate, and up-to-date data possible

Filling your knowledge graph with the right data in the right structure will help to drive engagement and answer the questions customers ask about your brand. Join Inwoo Song, Director of Growth Marketing at Workato, and Nick Oropall, Sr. Manager, Platform Product Marketing at Yext, as they take you through how you can effectively take on these two components.

In this webinar, you'll discover:

  • Why a knowledge graph is critical to answering natural language questions
  • What types of data you should bring into your knowledge graph
  • How to increase organizational efficiencies
  • A live Q&A session with the experts
Nick Oropall Headshot

Nick Oropall

Director, Platform Product Marketing

Inwoo Song Headshot

Inwoo Song

Director of Growth & Alliances

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