You want customers to choose your brand when they search — and the way they choose is through a click. To measure your success, you need to know not only how many clicks you receive, but also how many of those clicks are converting into happy customers. In our Fall '19 Release, we have added new features to help you better measure success and power perfect answers everywhere.
Join this webinar to see these new features in action:
- Conversion Tracking: You can now track your brand's performance in search and see how many clicks convert into happy customers. With this new feature in Yext Analytics, you decide what customer action constitutes a conversion — whether that's placing an order, booking an appointment, or clicking for driving directions. The flexibility of Conversion Tracking lets you tie real transactional dollars to each conversion, so you can understand how much of your brand's revenue is truly generated from your clicks.
- Comparison Analytics: Compare data across different time periods with Comparison Analytics. Our displayed graphs provide a visually coherent way to compare business metrics that include Searches, Impressions, and Google Customer Actions.
- FAQ Pages: With our latest addition to Yext Pages, you can build a variety of different FAQ experiences in Yext by storing questions and answers in your Knowledge Graph. FAQ Pages help influence rich search results, help rank in organic search, and provide a great experience for consumers asking questions in search. We've also added several new publishers to our Knowledge Network. More details will be covered during the webinar.