There just aren't many businesses that still do things the old-fashioned way anymore. But at Graeter's Ice Cream, making small-batch ice cream – the way the company has for 150 years — is its secret to lasting success. (Oprah, America's queen tastemaker, once called Graeter's 'absolutely the best ice cream I've ever tasted' on her talk show.)
'We only make our ice cream two-and-a-half gallons at a time, which is very unique – most other places mass produce their products', explains Amanda Buechel, Social Media Manager at Graeter's Ice Cream. '"The best ice cream you'll ever taste" isn't just a motto, it's what we live by.'
To help the brand expand its online customer base and continue to stand out in a crowded market, Graeter's chose Yext.
'Anyone who likes ice cream could be our customer', says Buechel. 'We have supermarket customers. We have e-commerce customers since we ship our ice cream nationwide. We have 55 brick-and-mortar stores.'
It should come as no surprise that new customers often find the brand through Google search results. According to Buechel, customers are typically asking questions about where they can find Graeter's Ice Cream in shops, searching for a location near them, or trying to find an ice cream brand that ships nationwide. And now, as a result of the COVID-19 pandemic, they are also looking for information about curbside pickup, local delivery and whether a location is currently open to the public.