The function of store locators hasn't changed much since they first appeared on business websites almost 20 years ago. The primary goal is still to help customers find a nearby location of a business, but the technology has improved to deliver that information more quickly, painlessly, and accurately than ever before.
Store locators have evolved as the digital space around them has evolved with the rise of search engines and most recently in response to mobile. There are now more than 182 million smartphone owners in the U.S. alone. That's 182 million potential customers on-the-go, searching for businesses around them. Store locators allow businesses to tap into this enormous, high-conversion mobile search market by providing authoritative location information directly to consumers.