This post is part of a series of 2016 predictions from industry experts.
Mobile SEO Drives Local SEO
Successful Local SEO always presupposes a great mobile SEO strategy. The much discussed "Mobilegeddon" which hit Google's Search Engine Results Pages (SERPs) in April of this year, has been quite a wake up call for webmasters and savvy SEOs alike. Most websites already have more than 50% of their visitors coming via mobile devices, so offering a great mobile user experience is no longer just an option, but rather a necessity
Google has become a mobile first company, with most of their users using the Google search via mobile devices, so offering websites with a good mobile user experience have become a high priority for Google. It's an imperative to have a well-conceived mobile strategy — using responsive design and responsive content, you can adjust your website to fit all types of resolution, so it can be perfectly viewed on all devices.