During Earth Month, environmentalism and conservation efforts are top of mind for many of us. But a truebusiness commitment to sustainability can't only be about posting on Earth Day — it has to be a year-round priority.
Your customers are certainly thinking about it that way: in a recent survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions. Customers are becoming increasingly eco-conscious, as reflected by trending search terms like "recycling," "climate change," and "sustainability."
To account for this shift in consumer preferences, Google recently released a set of recycling attributes for business profiles. These attributes allow businesses to raise awareness for their recycling programs and highlight a wide range of accepted materials. As a result, people looking for in-store recycling can more easily pinpoint local businesses with the services they need.
Put simply, if your business is already engaging in these types of initiatives, you have the opportunity to show it — in a way that makes this information easily available to your customers when they search. Adding this information can help businesses stand out — particularly in results for competitive, unbranded queries like "battery recycling near me."