July 4th, 2021 fell on a Sunday, so a lot of people used the few days before the long weekend to take care of some personal administrative tasks. For some, that meant sprucing up before seeing family and friends. Directions clicks to Beauty Services saw a 15% jump on June 30th, compared to day-of-week averages from the preceding weeks, and Laundry Services saw a 24% jump in directions that same day.
But the summer sprucing up didn't stop there: a lot of search engine users ran to Furniture Stores for some new stuff (+18%), or Storage Units to put away the old stuff (+22%). But the majority of people who wanted to give new summer life to their dwellings visited a Bed & Bath retailer, creating an 83% spike in clicks for directions to those locations.
Interestingly, consumers chose to continue the personal admin trend prior to July 4th with an internet upgrade. Television and Internet Service locations saw a 27% and 21% increase to direction clicks on 7/1 and 7/2, respectively, and phone call clicks from search engines saw a similar increase on those days. For phone support agents, that means a few more crazy days before (hopefully) some well-earned time off.
Banking professionals and support agents in the Financial Services space see the same surge. While clicks for directions to ATMs, Bank Branches, and locations offering Loans & Advances all jump between 16 to 25% on July 1st and 2nd, phone calls to these same institutions see up to a 38% increase in the same timeframe. The Loans & Advances subvertical can see phone call spikes as high as 94% — even over the July 4th holiday itself.
The increase in calls, questions, and support requests over the 4th of July weekend doesn't limit itself to just these industries, though. Retail also sees an increase in clicks to call, with clothing stores, sporting goods stores, and general retail locations seeing staggering call volume increases on 7/4, to the tune of 96%, 60%, and 151%, respectively.