With the release of the new Google Metrics Updates, Yext customers can now track impressions more accurately and granularly than ever before. In addition to more accurate reporting of map versus search impressions, we now have the ability to slice the data by mobile versus desktop users.
Read on to uncover the top three trends we identified using these metrics.
Trend #1: More users are using mobile devices to search than ever before
Following the initial COVID-19 shock in March 2020, growth in mobile views has outpaced that of desktop views. While desktop views have generally held steady since then, mobile views have more than doubled. During this time frame, the share of total views coming from mobile devices also increased from 70% to 80%.