When it comes to winning web traffic for your business, it often seems like most search engines take an "all-or-nothing" approach: follow these friendly guidelines, and your business has a chance. Deviate in any way, and your business will suffer.
That's not exactly fair to the search engines and digital endpoints like Google, Amazon Alexa, and myriad others who provide information about businesses: they simply want to provide the best experience to the end user, and to do that, they need to be confident that business data is complete, accurate, and up-to-date.
In any case, this line of thinking gave rise to the theory that if businesses can "win" in several categories of data management and presentation, they can better convince digital endpoints (read: Google) of their worthiness to be displayed more prominently in search results. (This is an oversimplification of Search Engine Optimization, or SEO, but the theory is an age-old one. It's the same idea as, "if I place my store on Main Street, more people will see my store, and they're more likely to come in.")
That said, the act of displaying more information to the consumer isn't just about placement in search rankings — it's about enticement. To go back to the shop on Main Street example: if I have a nice sign, and if my storefront is appealing, and my wares are well-displayed, more people who walk by my store will come in — and there's a good chance my sales improve. This quaint metaphor is retail focused, but the concept applies to primary care physicians, financial advisors, hotels and restaurants, and anyone who does business via at least one physical location.
Everyone wants to win more business, whether that business comes in the form of clicks to a digital storefront (listings, website) or foot traffic to a physical one. The question is: what really drives more clicks for businesses today?