Search engines and digital endpoints like Google, Amazon Alexa, and more want to provide the best experience to the end user. To do that, they need to be confident that a business's data is complete, accurate, and up-to-date.
To increase Google impressions and win organic traffic for your website, the key is to rank well in search engine results. (This is an oversimplification of Search Engine Optimization, or SEO, but the theory is an age-old one. It's the same idea as, "if I place my store on Main Street, more people will see my store, and they're more likely to come in.")
That said, it's not just about search engine rankings — it's about enticement.
Everyone wants to win more customers, whether that requires more clicks to a digital property (like your listings or your website), or foot traffic to a physical one. The question is: what really drives more clicks for businesses today?