Finally, it seems like we can't pass a month without talking about AI content. It's definitely one of the biggest buzzwords out there at the moment — with a lot remaining to research, test, and learn.
During the November office-hours, Duy Nguyen from Google's search quality team said that Google has specific algorithms going after AI plagiarized content that are working to demote site scraping content and other spam.
Mike King also published a very comprehensive article on AI and why it might not be the SEO threat everyone seems to think it is. It goes into details about how AI evolved, as well as the risks it proposes, while highlighting the Do's and Don'ts of using language models in SEO. Our top ones are: human review and the incorporation of the data as part of key things to focus on, and, to quote, Mike "Do. Not. Generate. Copy. And. Immediately. Publish. It." (Please.)
That's all for December. This is my final recap for now, as I will be enjoying some well-deserved time off traveling in the coming months. Thanks to all of you reading these monthly updates, and don't forget to keep up to date on all things SEO while I'm away. As a reminder here are some of my favorite newsletters that you can sign up for:
SEOFOMO by Aleyda Solis (weekly)
Search News You Can Use by Marie Haynes (weekly)
Rich Snippets by TrafficThinkTank (weekly)
Women in Tech SEO by Areej AbuAli (monthly)