Are these problems your healthcare organization struggles with?
You need data for effective marketing, but it's siloed in different systems
You don't have clear insight into your data and analytics
You watch your marketing budget shrink each fiscal year
The solution could be to consolidate your tools and your data, which helps your budget go further. Then, you have a single source of truth for your information — and you can easily manage the channels your patients use the most, like your website, listings, reviews, and social media.
But consolidation doesn't have to mean replacing all of your platforms and solutions with one vendor. (Although, with the right vendor and IT buy-in, you certainly can.) Instead, shift your mindset to think about consolidation in terms of marketing data management.
When all your information is consolidated into one central repository for a single source of truth, then that data can flow seamlessly from one system to the next, and back again. This connects all the platforms in your tech stack with the channels your marketing team manages — and unifies the patient experience across each one. With this approach, you reduce manual effort, streamline information management, and can focus your marketing efforts on improving your patients' experiences.