In an era of (seemingly) endless information, your customers are looking for facts they can trust. This trust is more than a "nice to have;" our research shows it's critical to driving conversions. When it comes to making a purchase decision, 91% of customers say it's important for a brand's online information to be accurate. And accurate information is key to loyalty and retention, too: 64% of customers say they will look for a different brand if they encounter inaccurate or missing information.*
In order to help customers trust (and choose) your brand when they search, your location listings need to be complete, accurate, and optimized. But as SEO constantly evolves, especially with new AI-driven features like AI Overviews, managing all this information is easier said than done. It's also difficult to know which changes and optimizations you need to make in a rapidly changing search landscape.
That's where Yext Listings Recommendations, which provides AI-led recommendations to brands looking to optimize their Google Listings, can make you stand out from the competition.
And we have the data to prove it. In a 10-week study, we found that brands who implemented suggestions from Listings Recommendations saw a relative increase in impressions by 11.27% — and 8.73% in engagement (clicks) on Google.
