The only global beauty franchisor in the world, DESSANGE International is composed of three network brands and products, including Dessange Paris, Camille Albane, and Fantastic Sams, which bring together 20,000 professionals through a network of more than 1,700 salons worldwide, including 400 in France. DESSANGE International also encompasses an ecosystem of hair products, training centers, and cosmetics development and manufacturing sites based in France.
As part of its digital marketing strategy, DESSANGE International has been implementing an action plan aimed at developing the reputation of the Dessange Paris and Camille Albane salons in France. Over the past five years, the Digital Marketing department has set up "enchantment workshops" to train salon franchisees and management on reputation management, both locally and nationally. As an extension of this strategy, the need for a centralized platform for managing customer-facing information became obvious. DESSANGE tapped Yext, the Search Experience Cloud, to manage company data and customer reviews with the goal of increasing foot traffic to salons.