The need for scalable review response was more intuitive, since user feedback plays such a crucial role in any consumer's path to purchase. LCMC Health had first-party reviews and plenty of helpful content on its website, but also recognized that many users don't make it that far when evaluating their options in search results. Since adopting Yext's Reputation Management solution, LCMC Health can provide peer-to-peer insights and meet patients where they are, to help them make the best healthcare choices for themselves and their families.
"Yext has helped our small Marketing and Communications teams have a streamlined process for reputation management," says Albert. "We can now quickly and seamlessly respond to reviews to offer a solution, a listening ear, or next steps for patients with questions about their healthcare. We've seen instances where just by responding, by letting a patient know, 'Hey, we hear you,' the experience has improved to the point where they go back to edit or even remove their negative review."
"With Yext, we can feel confident that our online listings and reputation management strategy are also delivering our brand promise – to give that little extra. At its core, LCMC Health is all about heart, and having a listings program in place allows us to live up to those values, wherever patients are finding us," says Albert.