Publications

Five SEO Tips for Your HCP Site

5 SEO tips to drive HCP traffic to your website

What’s inside:

97% of healthcare professionals* go online to find healthcare information about drug dosing, clinical trial information, patient assistance materials, and more. There is a lot of information out there — so how can you provide healthcare professionals the most accurate, up to date information possible?
In this one-pager, you'll learn about:

  • Structuring content for intent instead of keywords
  • Utilizing search query data to create relevant content
  • Appropriate schema mark up on pages
  • Google's Rich Result Test
  • Structuring pages to reflect how Google prioritizes its "reading" of websites
Carrie Liken Headshot

Carrie Liken

Head of Industry, Healthcare, Yext

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