97% of healthcare professionals* go online to find healthcare information about drug dosing, clinical trial information, patient assistance materials, and more. There is a lot of information out there — so how can you provide healthcare professionals the most accurate, up to date information possible?
In this one-pager, you'll learn about:
Structuring content for intent instead of keywords
Utilizing search query data to create relevant content
Appropriate schema mark up on pages
Google's Rich Result Test
Structuring pages to reflect how Google prioritizes its "reading" of websites