Publications

To Refresh or Rebrand: That Is the Question

The decision to rebrand is one of the biggest a marketer can make.

What's inside:

A total rebrand — or a more subtle brand refresh — can renew relevancy, modernize consumer perceptions, and realign your business with its brand identity, boosting engagement and sales.

In this ebook, you'll discover:

  • The difference between a rebrand and brand refresh
  • If your business could benefit from a rebrand or brand refresh
  • How to set a rebrand budget and measure ROI
  • How to execute on a rebrand or brand refresh
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