A total rebrand — or a more subtle brand refresh — can renew relevancy, modernize consumer perceptions, and realign your business with its brand identity, boosting engagement and sales.

In this ebook, you'll discover:

• The difference between a rebrand and brand refresh
• If your business could benefit from a rebrand or brand refresh
• How to set a rebrand budget and measure ROI
• How to execute on a rebrand or brand refresh