What's inside:
From mobile phones, to email, to that ear-splitting dial-up internet tone, so much has changed in technology in the past twenty-five years.
However, there is one thing that has thrived despite not changing much at all: keyword search. Whilst the consumer search that we see on the likes of Google has improved dramatically, keyword search has been stuck in a time warp. It still powers the majority of business websites, yet it is far less developed than the experience you get on search engines.
This whitepaper examines why that is, and what you and your brand can do to update your site search experience with the technology of today...not 1999.