The linear persona-based customer journey is over, and high-intent customers are asking increasingly specific questions online. The problem with that? Bounce. People are bouncing around like pinballs — from your website, back to Google, and potentially into the arms of a competitor.
To hold on to your customers and convert them directly on your website, you need natural language search built into your website.
In this webinar, you'll discover:
- Where the customer journey is broken and why
- How data privacy, cookies, and Google compound the problem
- How providing a great search experience on your website can improve customer trust, increase engagement, and ultimately, drive more conversions