From Keywords to Questions: Strategies for the New Customer Journey


AI-powered search services like Google and Alexa keep getting smarter, and consumer expectations keep rising. People now ask complex questions in search, and they expect accurate answers — everywhere.

In this webinar, you'll discover:

  • Ways new search experiences are changing consumer expectations
  • Why your brand needs to build its own knowledge graph
  • How to implement an answers-first digital marketing strategy
Marc Ferrentino Headshot

Marc Ferrentino

Chief Strategy Officer

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