What Healthcare Needs to Know About Google's New Search Generative Experience

Google is disrupting search as we know it. Learn what you can do today to stay ahead of these changes.

The way we search is constantly evolving. And with Google's new Search Generative Experience (SGE), generative AI will make it easier than ever for people to find information.

However, this experience will also change how search results appear. This presents unique opportunities - and challenges - for marketers.

For healthcare marketers to stay ahead in this new search era, they'll need to understand the impact that the SGE results page on Google will have on the digital patient journey. To give patients access to the information they need, they'll need to rethink their 20+ years of digital strategy, by going back to the basics.

In this session we're joined by Phase2, a leading Yext Partner specializing in healthcare digital marketing, and Ochsner Health, a joint customer, to explore:

  • How the search experience has evolved

  • What exactly SGE is

  • What these changes mean for you as a marketer

  • Steps to take today to prepare for these changes

Who should attend: Healthcare marketers who care about how Google's Search Generative Experience will impact the digital patient journey.

Carrie Liken
Carrie Liken
Head of Industry, Healthcare
Marshall Schoenthal
Marshall Schoenthal
Industry Principal, Healthcare
Maegan Floyd Manager of Digital Marketing and Platform, Ochsner Health
Maegan Floyd
Manager of Digital Marketing and Platform