The way we search is constantly evolving. And with Google's new Search Generative Experience (SGE), generative AI will make it easier than ever for people to find information.
However, this experience will also change how search results appear. This presents unique opportunities - and challenges - for marketers.
For healthcare marketers to stay ahead in this new search era, they'll need to understand the impact that the SGE results page on Google will have on the digital patient journey. To give patients access to the information they need, they'll need to rethink their 20+ years of digital strategy, by going back to the basics.
In this session we're joined by Phase2, a leading Yext Partner specializing in healthcare digital marketing, and Ochsner Health, a joint customer, to explore:
How the search experience has evolved
What exactly SGE is
What these changes mean for you as a marketer
Steps to take today to prepare for these changes
Who should attend: Healthcare marketers who care about how Google's Search Generative Experience will impact the digital patient journey.