Getting a Bigger Slice: How Domino’s Is Navigating AI Overviews

Tuesday, Aug 20, 2024 11:00 AM EDT

Join us for a lively conversation with Domino's Pizza to learn the secret sauce for successful local marketing.

Domino's Pizza, a global leader in the restaurant industry, is improving its digital discoverability amid major changes across organic search.

Keeping up with the latest advancements in organic search is not easy but imperative for franchises and multi-location brands. The recent shifts in search engine algorithms pose unique challenges and opportunities for brands that aim to boost their local discoverability and conversion rates.

Explore Domino's stance on shifts in the SERP as AI Overviews take hold of the way consumers discover and interact with brands in organic search.

During the session, you will:

  • Learn how Google's AI Overviews are causing drastic changes to the SERP that impact restaurants and other multi-location brands

  • Understand the benefits of consolidating your digital marketing tools to deliver consistent, accurate, and engaging experiences

  • Gain insights on why a focused effort on the fundamentals of local SEO is critical for capturing conversions across AI search engines

Who should attend: Marketing leaders, digital marketers, and daily practitioners who lead a brand's digital discoverability and performance strategies.

Trent Ruffolo headshot
Trent Ruffolo
Product Marketing Manager
Toni Morris
Sr Manager, Digital Performance Media