Marketing and IT: The New Relationship


As people have been forced to stay in, and live just about every aspect of their lives online, consumer and patient behaviors — and their expectations — have changed dramatically.

Our "Becoming Your Digital Best" video series explores the latest research regarding the digital transformation in healthcare that has accelerated at warp speed due to COVID-19.

In Marketing and IT: The New Relationship, you'll discover:

  • How to work with IT, if you're in marketing
  • How to work with marketing, if you're in IT
  • If you build it, they won't necessarily come… so what next?
Carrie Liken Headshot

Carrie Liken

Head of Industry, Healthcare

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