Search is coming of age, and 2021 will mark a turning point. The brands that take it seriously will succeed while those that don't will lose valuable traffic and customers.
Stephan Bajaio, CoFounder and Chief Evangelist at Conductor and Duane Forrester, VP of Industry Insights at Yext, understand the landscape like few others. These two industry titans can help you level up your SEO game and prepare for the tactics and trends reshaping your future.
As search marketing gets more sophisticated, you'll need to understand the components of good UX, the impact of COVID on search and content, the importance of data accuracy and how to inspire your organization to take search seriously.