There are many advantages to a headless eCommerce setup. Not only does this type of setup provide plenty of flexibility and the ability to preserve the customer experience, but it also has a number of other things working in its favor, such as:
Customization and Branding
It's crucial that your store's branding come through on the page. After all, you're not just creating a website for people to shop at – you're also putting together an experience.
Imagine it as being kind of like a brick-and-mortar store, only online. People choose to shop in person at a store because of the experience provided, not just the merchandise. You need to recreate this online, making your eCommerce store an extension of your brand and creating a similar experience.
With a headless eCommerce platform, you can customize everything as needed to use your branding and the overall feel that you want the customers to experience when shopping online.
Pages Are Quick to Load
How quickly a page loads is very important. No one wants to spend more than 30 seconds (or less) waiting for the page to load.
If your load times are too slow, then you'll lose customers. Your bounce rates will be very high because people will click out of the page rather than wait for it to continue loading.
They'll go elsewhere for the items that they need. Thankfully, since headless CMS separates the frontend from the backend, your load times will be lightning-fast, allowing you to preserve those customers and their purchases.
Additional Merchandising Opportunities
With a more traditional, standard eCommerce CMS, increasing the amount of merchandise that you have on your site can be tricky.
You are limited in many different ways and may have to switch platforms to make your eCommerce store larger.
As you can imagine, there are many different problems with this, including the fact that your online shop might have to be taken down temporarily, so you can switch platforms.
A headless eCommerce CMS allows your shop to grow. It provides the customized options you need to add more merchandise or different merchandise categories.
Easy Internationalization
If you plan to expand your online shop to several other countries, then a headless eCommerce CMS is the best solution. You can easily set up your site to include different prices in various currencies, allowing your customers to change it to reflect their location.
A typical standard eCommerce CMS may not do this (although it depends on the CMS that you choose), so going with a headless eCommerce solution is your best bet if you want to sell and ship items throughout the world.
