Think one of your biggest retail marketing priorities should be managing your social media? Think again.
According to research from BrightEdge in 2019, organic search reigns supreme as the top source of tracked web traffic, driving 53% of all web traffic. Yep — that's more than half of all traffic coming from search engines like Google, Bing, and Yahoo, compared to just 5% of web traffic coming from organic social media.
That means that SEO deserves 10x the attention you give to your social media channels if you're looking to convert eyeballs to purchases.
When someone researches your products in a search engine and clicks your result, you don't want to just send them to your home page and hope they find their way to checkout. You need to direct them to landing pages that quickly answer their questions and expedite time to making a purchase.
A well-marked-up landing page designed for high-intent searches can do just that.