Of course, there's much more to a Facebook Business Page than your page name and company address. To bring in followers (unlike a standard, personal Facebook page, your business one has followers instead of friends), you need to put together the rest of the information and create an initial post or two.
Add a Profile Photo
Most businesses use their main logo in their profile picture. However, you don't have to follow suit. You can set up your profile photo as something that relates to your company and place your logo in the banner image (more on that in a second.)
A profile photo is often the first thing people see when they navigate to a Facebook page, be it a business or personal Facebook account. Whatever you choose, make sure that it fits your branding specifics.
Don't Forget the Banner Image
Unlike some other forms of social media, you have the chance to add a banner image to your Facebook business page. Some companies use their logo for the cover photo. Others use this space as an opportunity to show off a photo displaying the inside of their business.
For example, a retail store might have a cover image of their racks of clothing or shelves of goods, while a plumbing business might have a stock photo of some pipes or a toolbox. As far as the banner image is concerned, it's really up to you, as long as your company's branding shines through.
Add an Action
Facebook makes you add a call to action on your company's profile page. You can choose many different options, from visiting your website for more information, having people email or call you with questions, and more. Before you hit publish, you'll need to choose an action. (Don't worry, you can always change it later.)
Hit the Publish Button
After you've chosen your call to action, set up your profile, and uploaded those crucial photos, the next step is to hit publish.
This takes a Facebook business page from a simple draft to live, and people will be able to see what your company is all about.
Create an Initial Post
Of course, no Facebook page is complete without an initial post. Whether you want to welcome your current customers to your page or include information about your business, this first post should be on-brand and informative. After all, you want to entice your followers.
Invite Followers
Now's the time to get some. Facebook makes it easy to invite friends to your page. You'll simply need to choose who you'd like to invite and click on the button. Eventually, you'll end up with followers who don't know you personally as well because they simply love your business.
Link to Your Website
Finally, you'll need to link to your Facebook page on your website. Most website hosting platforms have plugins and other features that you can add that place a bunch of social media icons in the upper right or bottom left corners. If you have this, add a link to your small business Facebook page.
You can also add your Facebook page to many of your business listings. Most of them have a particular space for your social media links. Connecting everything makes your company look more legitimate.
It also is good for your search engine rankings, especially if you post many informative things on your social media accounts. Having your website attached to your social media can round out your online presence and optimize the level of brand awareness you generate in your community.
These prove that you're an expert in whatever your company does. Google and the other search engines like to reward the experts in their fields with good search engine rankings. You might even find your business in the coveted top ten.
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