6 min

How to Create a Facebook Business Page: Beginner’s Guide

Need to set up a Facebook business page for your company? Here’s a quick tutorial on how to get everything in place.

Yext

Sep 23, 2022

6 min

Social media is an essential tool for every business. If you want to post ads that appeal to certain demographics, provide a way to communicate with your customers, and even reach out to influencers, you're going to need a series of business profiles. One of them will be a stellar Facebook page.

A business Facebook page provides you with many benefits. Customers can leave reviews. You can update your customers, as well as anyone who might be interested in your business.

Most importantly, you can create ads that appear on people's Facebook walls. Before doing any of this, you need to have a Facebook business page.

Every social media platform tends to be popular with a specific demographic. Snapchat and TikTok are commonly used by those in their teens or early 20s. Instagram and Twitter tend to attract various age groups, with Generation X and Millennials topping the charts. Facebook, however? Used by everyone.

According to Facebook statistics, Facebook is used by seven out of every ten adults in the United States. 55% of its users are male or identify as male, with females rounding out the rest of the numbers. As far as college graduates are concerned, 82% have a Facebook profile, while 75% of all people making more than $75,000 per year are active users of the social network.

With those numbers, it's clear that your business needs to have a profile on the social media platform. Not having one means missing out on plenty of potential customers and clients.

One of the best things about Facebook marketing is that users have a profile page and a wall consisting of posts belonging to those they've friended on the platform. This wall includes everything from photos and text-based updates to ads that businesses put into place and aim at particular demographics. The setup makes it very easy for businesses to get the word out about their products and place ads.

What does this mean? Simply put, your company needs a Facebook business page. All that you need to do is set it up.

Do You Have a Facebook Profile?

It all starts with a Facebook profile. In order to create a business page, you must have an individual profile page. If you don't already have one, it's time to put one together. Use your email address to set up your profile, add a picture and a general description of yourself (whatever you want to use as a short biography) and then start friending people you know.

Once you've set up your personal Facebook page, you can take the next step and create your business profile. Start by logging into your personal Facebook profile and clicking on "pages" in the top right corner. In the drop-down menu, go down to "Create Page" and select it. A new Facebook page will pop up, ready and waiting for all of your business' information.

Once your new page exists, you'll have to name it and select a category for the page. You'll also need to include some important details for your About section, like your business name, address, contact information, and website.

Getting the Information Correct

The business information on your Facebook page must be correct. Otherwise, you might be pointing people to the wrong website or an incorrect street address.

Make sure that all of the basics are completely up to date and that the contact information you list is the best way to reach you. Otherwise, you might have people trying to write to an email address that doesn't exist or calling the wrong phone number.

A Facebook page should contain all of this accurate info, so take the time to review your entries before hitting "save" and publishing them.

What Else Does a Facebook Business Page Require?
  • Add a profile photo

  • Don't forget the banner image

  • Add an action

  • Hit the publish button

  • Create an initial post

  • Invite followers

  • Link to your website

Of course, there's much more to a Facebook Business Page than your page name and company address. To bring in followers (unlike a standard, personal Facebook page, your business one has followers instead of friends), you need to put together the rest of the information and create an initial post or two.

Add a Profile Photo

Most businesses use their main logo in their profile picture. However, you don't have to follow suit. You can set up your profile photo as something that relates to your company and place your logo in the banner image (more on that in a second.)

A profile photo is often the first thing people see when they navigate to a Facebook page, be it a business or personal Facebook account. Whatever you choose, make sure that it fits your branding specifics.

Don't Forget the Banner Image

Unlike some other forms of social media, you have the chance to add a banner image to your Facebook business page. Some companies use their logo for the cover photo. Others use this space as an opportunity to show off a photo displaying the inside of their business.

For example, a retail store might have a cover image of their racks of clothing or shelves of goods, while a plumbing business might have a stock photo of some pipes or a toolbox. As far as the banner image is concerned, it's really up to you, as long as your company's branding shines through.

Add an Action

Facebook makes you add a call to action on your company's profile page. You can choose many different options, from visiting your website for more information, having people email or call you with questions, and more. Before you hit publish, you'll need to choose an action. (Don't worry, you can always change it later.)

Hit the Publish Button

After you've chosen your call to action, set up your profile, and uploaded those crucial photos, the next step is to hit publish.

This takes a Facebook business page from a simple draft to live, and people will be able to see what your company is all about.

Create an Initial Post

Of course, no Facebook page is complete without an initial post. Whether you want to welcome your current customers to your page or include information about your business, this first post should be on-brand and informative. After all, you want to entice your followers.

Invite Followers

Now's the time to get some. Facebook makes it easy to invite friends to your page. You'll simply need to choose who you'd like to invite and click on the button. Eventually, you'll end up with followers who don't know you personally as well because they simply love your business.

Link to Your Website

Finally, you'll need to link to your Facebook page on your website. Most website hosting platforms have plugins and other features that you can add that place a bunch of social media icons in the upper right or bottom left corners. If you have this, add a link to your small business Facebook page.

You can also add your Facebook page to many of your business listings. Most of them have a particular space for your social media links. Connecting everything makes your company look more legitimate.

It also is good for your search engine rankings, especially if you post many informative things on your social media accounts. Having your website attached to your social media can round out your online presence and optimize the level of brand awareness you generate in your community.

These prove that you're an expert in whatever your company does. Google and the other search engines like to reward the experts in their fields with good search engine rankings. You might even find your business in the coveted top ten.

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